8 min read

How to Choose the Best Location for Your Business


Ajayi Moses
Professional Freelance Writer | Entrepreneur | Content Strategist | Writing Coach
Contributor
business location
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Before you start searching for your business location, you need a clear understanding of what you should have, what you completely won’t tolerate and the amount you're ready to pay. Understanding all these can be a time-consuming procedure that is both tedious and exciting, yet it's very important to give it the consideration it requires. While numerous newly established business mistakes can be adjusted later on, a poor decision of business location is in some cases difficult to repair.

Get Suitable Property for your Business

It’s essential to know if your business operation is going to be elegant and formal. Your company location ought to be consistent with your business brand and style. Do you need a traditional store, a kiosk or a truck that you can move to different places?

There are many lease property infrastructures that don't have the structures and facilities to support your business needs of daily operations. Find out if the building has good telecommunications, adequate electrical service and air conditioning to meet daily needs of your business operation. It's a smart thought to contract an independent architect to look at this for you so you're certain to have objective assessment.  

Demographics

Making these judgments can be as mind boggling or as simple as you make it. There are, for example, sophisticated business location analysis tools accessible that incorporate lifestyle data, competitive analyses, traffic pattern data, and demographics.

There are some vital points to the issue of demographics. To start with, consider who your clients are and how important their closeness to the “office location” is. This is very important for some services providers and retailesr, and this might not be as important for other types of businesses. Therefore, what will help you settle on the best choice available for you is by understanding the demographic profile of your target market.

Make sure to look at your specific market and see if your ideal traffic can be affected by your targeted business location. Think about the community and ask yourself if your potential client base is local- does the percentage of people in that community match your client profile to bolster your business?

Is there a firmly established economic base for businesses in that community that will let you operate in good business environment? Be careful while considering areas that are generally reliant on a certain industry for their economy; a downturn could be a bad office location for your business.

Furthermore, you ought to consider the neighborhood’s traffic generators, for example, other companies that attract customer to the region, hospital complexes, colleges, industrial or office parks and school facility buildings.

Now, let’s talk about your work force. Consider the skills you need, in order to carry out your daily business operation, and find out if people with those skills are available in your targeted business location. Is there enough housing in the community with appropriate price ranges? It is also very important to take into consideration housing options for your employees- will they find the community environment satisfactory, too?

Lease Property

Odds are that you'll lease- as opposed to purchase- a space for your business. Most entrepreneurs don't have the assets to buy real estate, and it's generally not a smart thought to put a heavy load of high interest payments on your business.

One clear and critical concern when searching to lease property for your business space is looking for a place that you can bear its costs. When projecting your financials (as a major aspect of your strategy for success), you ought to have assessed how much lease your company would be financially ready to pay every month, taking into consideration its anticipated income and other expenses.

When you find an accessible business space, odds are you'll be given a printed or typed commercial lease agreement by the owner’s lawyer. As you read the rent terms, remember these points:

  • The terms quite often favor the owner of the property.
  • You can negotiate the terms to reach a better agreement.

Everything depends on your local rental market condition. If there are a lot of business spaces available, you can most likely win most negotiations with your landlord; but you'll have considerably little leverage if your business area's rental market is relatively tight.

One of the most important areas of the lease property agreement you ought to dependably concentrate on is the length of the agreement. Short-term lease is quite often to your advantage. In case there will be changes in your business necessities, short-term leases can give you more flexibility. For instance, you may want additional space or decide that a different area would be better. On the other hand, long-term rent guarantees that you'll have a reasonable business space for the anticipated timeframe. If you enter a longer-term lease agreement with the property owners, they are likely to make even more negotiations. Therefore, as a final point, it is prudent to properly study the terms and conditions of the lease property before making any decisions.

Agreement for Commercial Lease

This document is used to arrange a commercial lease agreement between the Landlord and the Tenant.

Parking Space and Accessibility

Think of how open your company office will be for everybody who'll be using it— suppliers, clients, and workers. Is your office location going to be easily accessible to individuals with disabilities? Consider how easy is it for cars to get in and out of your parking area in case you're on a busy road. What kind of deliveries would you say you are probably going to get, and will your suppliers have the capacity to effectively and effortlessly get materials into your office store?  Trucking companies require sufficient space; small and big package couriers need to get in and out as fast as possible.

Having available parking spaces is another regular requirement for some companies. If most of your customers will come to your office with their own cars and there isn't sufficient parking space at your preferred business location, it’s advisable to look somewhere else. Truth be told, the city zoning board may not permit you to open office in a place that doesn't have satisfactory parking space.

Licence for Use of a Car Parking Space

A Document used to grant a car parking licence to a car owner.

Competitors

Some business experts say that the best place for your business location is to be in close proximity to your greatest competitors.

At times, this can be a great idea, especially for businesses where comparison shopping is common because being in the same area with your competitors can be beneficial if your product has the ability to outsell your competitor’s. However, if a close-by company is just going to make your marketing efforts even harder, it’s best to look somewhere else.

The best thing for you to do is do your research and find out what other services and businesses are in the region as there are actually many different ways in which you can benefit from your competitors. First of all, big businesses chose that location as their business location because of the perfect demographics of that area. Chances are, they have committed most of their marketing efforts toward directing people to that area, so why do you want to spend cash doing the same when they’ve already spent it for you?

History of the Area

In case you are planning to target a local market, make sure that the history and image of the area reflects the business image you are projecting.

Get some information about previous companies in the area; if you are planning to open a restaurant where about eight restaurants have fizzled, you‘re certainly starting off with an impossible impede. If a couple of business have been there and failed, do whatever you can to discover why; this way you can understand if the issue was because of the area or due to company management.

A good sign would be to find businesses which have strived and became successful in that area but still, make sure to compare and contrast your business with other preexisting ones.

Landlords Consent to Sublease

A document used between the landlord and tenant whereby the landlord gives tenant consent to sublease premises.

Zoning Approval

Company Formation is very important for all businesses.  Get all the necessary legal documents and make sure that the area is legally satisfactory for whatever you plan to do there. A specific location might be useful for business, yet if it's not zoned for what you plan to do there, you are certainly inviting trouble.

You ought to never sign a lease agreement without being certain that you are allowed to form a company in that space. Therefore, it is advisable to start looking for another area if the zoning board has an issue with your business activities, and all approaches to accommodate your business.

Other Expenses

You have to consider additional expenses, for example, utilities; they're not always included. If they're excluded in your lease, approach the appropriate services and ask for a summary of the previous year's billing and usage for the site. In addition it is also important to consider what security deposits the other utility suppliers require so you can get a precise move-in budget; but, you may not need deposit if you have a good payment record with the company.

What you should take from this article is how important it is to do your research before choosing a location for your business. Ask questions, get in touch with other businesses, and consult other entrepreneurs or architects to help you. This is such a crucial decision that shouldn’t be taken lightly but follow the advice given in this article and you will have the best location for your business in no time.

Generic Business Plan

This is a Generic Business Plan. It is a formal document that is used to outline all the aspects of a business including a Company Summary, a Market Analysis Summary and a Financial Plan.

Ajayi Moses Professional Freelance Writer | Entrepreneur | Content Strategist | Writing Coach
Ajayi Moses is a professional freelance writer, highly ambitious and performance-driven B2B and B2C marketing professional. He successfully develops, manages and executes integrated digital marketing plans to target both B2B and B2C consumers through mediums such as email, SEO, SEM, and social media
Ajayi Moses is a professional freelance writer, highly ambitious and performance-driven B2B and B2C marketing professional. He successfully develops, manages and executes integrated digital marketing plans to target both B2B and B2C consumers through mediums such as email, SEO, SEM, and social media

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